Our Capabilities

Transforming Organizations Through Strategic People Solutions

At CPO PLAYBOOK, we believe that every organization’s greatest asset is its people. Our mission is to empower businesses to unlock their full potential by offering tailored solutions that drive measurable impact. With nearly two decades of expertise in people strategy and HR innovation, we are uniquely positioned to help organizations thrive in today’s fast-changing business environment.

Whether you’re a startup scaling rapidly, a mid-sized company optimizing operations, or an enterprise navigating complexity, our suite of capabilities is designed to align your people strategy with your business goals.

From harnessing AI to redefine talent management, to creating performance-driven cultures through leadership development and succession planning, our approach combines cutting-edge technology with a deep understanding of human dynamics.

Each service we provide is backed by a commitment to results, ensuring your organization achieves sustainable growth, attracts top talent, and retains a competitive edge. Explore our capabilities to discover how we can partner with you to solve your most pressing challenges and shape the future of your workforce.

Our Capabilities

Powerful, transformational capabilities to help you organization become a thriving powerhouse.

Change Management

Change is something every business goes through. Whether it is small adjustments or big shifts, managing change the right way is key to staying on track. But let us be honest, change can be tough. Therefore, at CPO PLAYBOOK, we are here to help businesses navigate change smoothly, no matter how big or small. Our approach is hands-on and tailored to fit your business.

Talent Acquisition Design and Scale

Finding the right talent is crucial for any organization. The challenge is not just hiring people but finding the right fit. This is where talent acquisition comes in, it is about more than just filling positions. Whether your company is scaling up or needs a targeted hiring strategy, an effective approach to talent acquisition is key to long-term success.

Total Rewards Strategy

In a competitive talent market, compensation is more than a paycheck—it’s a message. A well-crafted total rewards strategy helps organizations attract, motivate, and retain top talent by offering a thoughtful mix of pay, benefits, and incentives that align with both business goals and employee expectations.

Mergers and Acquisitions

The process of mergers and acquisitions (M&A) can significantly impact an organization, from reshaping its structure to altering its culture. It involves complex decisions, integrating teams, aligning goals, and maintaining the productivity of both parties. For companies looking to grow, restructure, or increase market presence, mergers & acquisitions solutions can help.

Executive Coaching

In any organization, maintaining clarity in job roles and compensations is essential. This is where job architecture and total rewards come into play. A well-defined job structure helps businesses grow, retain talent, and create a fair compensation system. The idea is simple, everyone knows their role, and they are rewarded accordingly.

AI HR

CPO PLAYBOOK believes in the power of technology to transform the workplace. Our AI-Driven HR solutions are designed to enhance decision-making, optimize workforce management, and improve overall efficiency. By integrating artificial intelligence into HR processes, our team helps organizations create smarter, data-driven strategies that solve immediate challenges and prepare for future growth.

Performance Management

Performance management systems optimize employee productivity by setting clear goals, providing continuous feedback, and driving professional development. At CPO PLAYBOOK, we help organizations establish a culture of performance excellence through structured systems that align employee growth with business objectives.
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Culture Index

The Culture Index is CPO PLAYBOOK’s signature tool for assessing and shaping organizational culture. Designed for companies experiencing growth, change, or misalignment, the Culture Index provides a data-driven view into the behaviors, values, and leadership norms that influence performance. It evaluates critical factors like trust, alignment, communication, and cohesion—revealing whether your culture is enabling or hindering your business strategy. Unlike traditional culture surveys, the Culture Index combines AI-driven analysis with expert interpretation to deliver actionable insights and a clear roadmap for building a culture that supports scalable, sustainable success.

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Meet our leadership team

Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work.
Women
Felicia Shakiba
CEO / Principal & Executive Coach
Former Global Head of Performance Management at WPP. I-O Psychologist & Korn-Ferry Executive Coach.
Chloe Dubois
Executive Coach & Senior Consultant
Ex-RHR International Executive Coach and Ex-Mercer consultant. Strategic problem solver and forever learner.
Katie Roberts
Principal Consultant
Former VP, Corporate Engagement at Booz Allen Hamilton. Board Member and former CPO at WPP subsidiary.

What Sets Us Apart?

Strategic Partnership Approach:

Unlike traditional consulting firms, we position ourselves as true strategic partners, working alongside your leadership team to develop and implement customized solutions that align with your organization's unique culture, goals, and challenges. Our engagement model ensures that we're not just advisors but active contributors to your success story.

Data-Driven Methodology:

‍We leverage advanced analytics and industry benchmarks to inform our recommendations, ensuring that every strategy we develop is grounded in concrete data and proven methodologies. This approach allows us to deliver measurable results and demonstrate clear ROI for our clients.

Comprehensive Service Portfolio:
Our services are designed to address the full spectrum of leadership and HR challenges.

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Our Design Thinking Approach

We employ a design thinking approach to solve complex business challenges with creativity and precision. This human-centered methodology enables us to deeply understand your organization’s needs, reframe problems, and co-create innovative solutions that deliver measurable impact.

Empathize
We dive deep to understand your organization’s unique challenges, culture, and needs from the perspective of your people.

Define

‍We pinpoint the core issues holding back your success, framing clear and actionable problem statements.

Ideate
We collaborate with your team to brainstorm innovative solutions that address your most pressing challenges.

Prototype
We design practical, scalable strategies tailored to your organization’s needs, ready to test and refine.

Test
We implement and evaluate solutions in real-world scenarios, ensuring measurable impact and long-term success.

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The CPO PLAYBOOK Podcast

The CPO PLAYBOOK Podcast with Felicia Shakiba is one of the top 10% podcasts worldwide. It dives into the intersection of leadership coaching and HR strategy. The podcast explores cutting-edge topics such as leadership, AI-powered HR, performance management, and more.

Listeners can expect interviews with industry leaders from notable companies like Reddit, Harvard, Tesla, Google, Stanford, Credit Karma, and Softbank.

Season 2 begins January 2025.

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How can we help?

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