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Human Resources

EPISODE

44

Virgin Money’s Syreeta Brown on HR Initiatives

Syreeta Brown

Syreeta Brown

26 minutes

May 26, 2024

Virgin Money’s Syreeta Brown on HR Initiatives
Interview Highlights

To be effective contributors at the strategy table, Chief People Officers need to present a compelling HR agenda to the management team.

This involves utilizing data and analytics to impartially advocate for initiatives in a business-oriented manner. By collaborating strategically with business leaders from the outset, they establish themselves as trusted advisors committed to driving business outcomes.

Clear communication is key in demonstrating HR's impact on the bottom line, facilitating revenue generation, cost reduction, and alignment with overarching business strategy.

Today, we welcome Syreeta Brown, Group Chief People Officer and Communications at Virgin Money in London, to share her insights on accomplishing these goals.

 

Understanding the Business Landscape:

Brown emphasizes the importance of understanding the business intimately and forging strong relationships with key leaders. She stresses the value of "contracting and engaging," wherein HR professionals immerse themselves in the business's agenda, challenges, and objectives.

Aligning HR initiatives with overarching business goals can let HR position themselves as indispensable partners in driving success.

 

Overcoming Resistance:

Addressing resistance from business leaders requires a tailored approach. Syreeta emphasizes the value of finding common ground and demonstrating HR's ability to add tangible value to the business. By focusing on solving specific business challenges, HR can gradually earn the trust and collaboration of skeptical leaders.

 

Communicating HR's Impact:

To effectively communicate HR's impact on the bottom line, Syreeta advocates for aligning HR metrics with business metrics. By correlating people-related metrics with key business outcomes, HR leaders can demonstrate how investments in HR initiatives directly contribute to organizational success.

 

Harnessing the Power of Data:

Syreeta emphasizes the importance of leveraging data and analytics to inform HR strategy. Whether utilizing sophisticated data platforms or simple Excel spreadsheets, HR professionals can use data as a starting point for informed decision-making and strategic discussions with business leaders.

 

Key Metrics for Demonstrating Impact:

Syreeta identifies key HR metrics, such as employee engagement, performance management, and diversity representation, as critical indicators of organizational health. By correlating these metrics with business outcomes, HR can illustrate its role in driving overall success.

 

Navigating Organizational Politics:

In navigating organizational politics, Syreeta advises HR leaders to stay focused on their mandate and prioritize areas where energy and momentum exist. By building strategic alliances and focusing on areas of common interest, HR can navigate political challenges while driving meaningful change.

 

Conclusion:

Syreeta's insights shed light on the strategic role of HR in driving organizational success. By understanding the business landscape, leveraging data-driven insights, and navigating organizational politics effectively, HR professionals can position themselves as invaluable partners in achieving business objectives.

 Syreeta's expertise offers a roadmap for HR professionals seeking to elevate their roles and make a lasting impact within their organizations.

Official Transcript

In order to effectively contribute to the strategy table, Chief People officers must present a highly impactful HR agenda to the management team.

To achieve this chief people officers must leverage data and analytics to impartially present the people agenda, advocating for initiatives in a business-oriented manner. They can strategically collaborate with business leaders from early stages to establish themselves as reliable advisors committed to driving business outcomes. Additionally, clear communication is essential in demonstrating her contribution to the bottom line by facilitating revenue generation, cost reduction through efficiency enhancements, and alignment with overarching business strategy to share her story on how she has accomplished all of this today. I have the pleasure of speaking with Syreeta Brown, Group Chief People Officer and Communications at Virgin Money based in London.  Syreeta, welcome to the show.

 

Syreeta Brown: Thank you, Felicia nice to be here.

 

Felicia Shakiba: It's great to have you.

Syreeta, can you begin by telling us about Virgin Money, the headcount where are employees based...?

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