Leadership & people strategy for private equity firms and growth companies

We help leaders strengthen the leadership qualities that drive growth.

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Trusted by 200,000+ employees

Executive Coaching, Leadership Training & People Strategy Consulting

We partner with organizations to scale smarter. From executive coaching and professional development to due diligence and organizational design, CPO PLAYBOOK aligns leadership and people strategy with measurable business outcomes.

Trusted by Private Equity, Venture Capital & Growth Leaders

Whether you’re a private equity partner poking around in due diligence, a CEO trying to scale without breaking the company, or an HR leader tasked with “fixing culture yesterday,” we bring data-driven frameworks and executive insight to keep you looking brilliant.

Venture Capital

"We always knew the founder had vision—but this helped the whole exec team get aligned and ready to scale. It made a difference in our Series B diligence story."

Private Equity

"Within weeks, we had a clear view of our leadership risk and a roadmap to close it. That speed and insight gave us a 12-month head start on value creation."

Chief Operations Officer

"Within one quarter, we accelerated cross-functional decision-making and reduced time-to-execution by 30%. That kind of operational lift is rare—and essential."

Chief Financial Officer

"Within 90 days, our CFO identified $1.2M in cost-saving opportunities and improved leadership accountability across three departments."

CHRO / Chief People Officer

"Within one quarter, internal offer acceptance rates jumped by 22% and voluntary attrition among top performers dropped by 19%."

CEO

"I was able to rebuild trust with my board, align my leadership team, and confidently lead through our acquisition negotiations."

Board of Directors

"The clarity we gained around leadership alignment and readiness was instrumental in our transition planning. It turned uncertainty into confident decision-making."

Data-Driven. People-Centered. Proven.

At CPO PLAYBOOK, we’d rather show you how the work actually pays off rather than playing "guess-work.". With nearly 20 years of experience helping leaders build leadership qualities that move the needle, proprietary frameworks, and a track record of scaling organizations from scrappy startups to global giants, we deliver people strategy without the fluff.

L coaching that helps leaders grow faster than their problems. Proprietary tools like PIA360™ predict where growth will stall — before it does. From Fortune 500s to pre-IPO scale-ups, we’ve seen it all (and fixed more than we care to admit).

Leadership with Impact

Korn Ferry–certified coaching that helps leaders grow faster than their problems.

Scalable People Strategy

Proprietary tools like PIA360™ predict where growth will stall — before it does.

Global Experience, Local Focus

From Fortune 500s to pre-IPO scale-ups, we’ve seen it all (and fixed more than we care to admit).

"CPO PLAYBOOK has been instrumental in elevating our leadership development efforts at OneCare Media. Felicia Shakiba’s insights and tailored programs have empowered our leaders to grow, adapt, and lead with confidence. Thanks to her expertise, we now have a stronger leadership pipeline, positioning us for long-term success."

Tabitha Britt

CHRO at OneCare Media

LEARN ABOUT US

Unlock Value for
Private Equity Firms

The PIA360™ is CPO PLAYBOOK’s signature tool for assessing leadership qualities and shaping organizational culture. Designed for private equity, venture capital, and parent companies experiencing growth, change, or misalignment. ThePIA360™ provides a data-driven view into the behaviors, values, and leadership norms that influence performance.

It evaluates critical factors like trust, alignment, and adaptability—revealing whether your portfolio is enabling or hindering value creation. Unlike traditional surveys, the PIA360™ combines regression-driven analysis with expert interpretation to deliver actionable insights and a clear roadmap for building a portfolio that supports scalable, sustainable success.

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Custom Professional Development Programs

Our professional development programs are built for performance-driven organizations that demand more from their people strategy. By combining strategic HR expertise with AI-powered tools, we help leaders make smarter talent decisions—faster.
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From precision hiring to workforce planning, our programs are designed to drive real outcomes. We also partner closely with clients to create employee experiences that foster resilience, wellbeing, and growth—because great leadership starts with empowered teams.

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“Smiling Asian woman with long hair enjoying a positive work environment, symbolizing the benefits of AI-powered HR solutions and employee-centric policies.”

Leadership Qualities and Talent Trends Unveiled

The CPO PLAYBOOK Podcast with Felicia Shakiba is one of the top 10% podcasts worldwide. The CPO PLAYBOOK Podcast brings together industry leaders to solve business challenges in every episode—offering practical insights for executives, private equity partners, venture capital firms, and people-focused operators.

Listeners can expect interviews with industry leaders from notable companies like Softbank, Reddit, Harvard, Tesla, Google, MCM Capital, Unicorn India Ventures, Stanford, and Credit Karma.

Nearing 100 episodes.

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Why Choose CPO PLAYBOOK?

At CPO PLAYBOOK, we bring extensive global experience to the table. We have collaborated with businesses across various sectors to design and implement effective job structures and total rewards strategies.

Our expertise is particularly strong in in building leadership qualities for leaders that impact the entire organization's growth. However, our services are broad-ranging and adaptable. We offer highly integrated solutions that align job roles, compensation, and performance to support your organizational goals and drive success.If you have any inquiries about our management consulting services, feel free to today.