Leaders in HR technology and talent optimization strategies
We craft employee experiences that 10x your talent
Our vision
We envision a world where organizations transcend traditional boundaries, leveraging cutting-edge practices and technologies to optimize efficiency, inspire innovation, and cultivate workplaces that maximizes the value of every individual. We aspire to be global leaders in reshaping industries, driving transformative change, and guiding organizations towards sustained success.

The mission
CPO PLAYBOOK is on a mission to empower leaders, providing them with essential tools and knowledge to transform their organizations. Through research based practices and podcasts featuring global thought leaders, we optimize businesses, guide growth, and drive transformative change.

Meet Felicia Shakiba
Felicia Shakiba is the Founder, Podcast Host, and Fractional CPO at CPO PLAYBOOK Consultancy and serves on the Advisory Board for Y-Combinator company, Paragon One. She is also the former Global Head of Performance Management of the $12B multinational advertising and PR technology giant, WPP. She has led several international HR teams as the VP of People & Culture for clients in industries such as fintech, biotech, ad tech, and more. She has nearly 20 years of experience in people strategy and has impacted over 130,000 employees in her career.

The Podcast
The CPO PLAYBOOK podcast offers an inside look at solving organizational challenges from the Chief People Officer's perspective. Join Founder and CEO of CPO PLAYBOOK, Felicia Shakiba, and her guests as they discuss innovative organizational strategies in leadership, talent management, company culture, and more.
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We're based in Los Angeles
Impacting employees in Americas, EMEA, APAC, Brazil, Russia, India, China, Middle East, & more


Organizations who trust us.
At CPO PLAYBOOK, we don't just work for our clients, we work with them - like a dynamic duo on a mission to make magic happen.We team up with our clients to tackle challenges and create innovative solutions that leave a lasting impact. With a blend of expertise, science, and creativity, we're here to make your consulting experience a memorable one. So, let's get started.











