Leaders in HR technology and talent optimization strategies

We craft employee experiences that 10x your talent

Our vision

We envision a world where organizations transcend traditional boundaries, leveraging cutting-edge practices and technologies to optimize efficiency, inspire innovation, and cultivate workplaces that maximizes the value of every individual. We aspire to be global leaders in reshaping industries, driving transformative change, and guiding organizations towards sustained success.

The mission

CPO PLAYBOOK is on a mission to empower leaders, providing them with essential tools and knowledge to transform their organizations. Through research based practices and podcasts featuring global thought leaders, we optimize businesses, guide growth, and drive transformative change.

Meet Felicia Shakiba

Felicia Shakiba is the Founder, Podcast Host, and Fractional CPO at CPO PLAYBOOK Consultancy and serves on the Advisory Board for Y-Combinator company, Paragon One. She is also the former Global Head of Performance Management of the $12B multinational advertising and PR technology giant, WPP. She has led several international HR teams as the VP of People & Culture for clients in industries such as fintech, biotech, ad tech, and more. She has nearly 20 years of experience in people strategy and has impacted over 130,000 employees in her career.

Felicia Shakiba

Founder & CEO

Board Member, Fractional CPO, & Podcast Host

The Podcast

The CPO PLAYBOOK podcast offers an inside look at solving organizational challenges from the Chief People Officer's perspective. Join Founder and CEO of CPO PLAYBOOK, Felicia Shakiba, and her guests as they discuss innovative organizational strategies in leadership, talent management, company culture, and more.

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We're based in Los Angeles

Impacting employees in Americas, EMEA, APAC, Brazil, Russia, India, China, Middle East, & more

Organizations who trust us.

At CPO PLAYBOOK, we don't just work for our clients, we work with them - like a dynamic duo on a mission to make magic happen.We team up with our clients to tackle challenges and create innovative solutions that leave a lasting impact. With a blend of expertise, science, and creativity, we're here to make your consulting experience a memorable one. So, let's get started.

What our clients are saying

One of the most fun people to work with

Felicia is a driven high achiever and one of the most fun people to work with that I have had the opportunity to mentor and to partner with. A high energy entrepreneurial risk taker and creative thinker, Felicia sets high standards and even higher goals for herself and works to bring out the best in those around her. I highly recommend Felicia as both a colleague and a friend.

Nilo Ramos

CFO, Drum Workshop

In the face of insurmountable challenges, work ethic is unwavering

Felicia has the most remarkable combination of ambition and charisma. She has a gift for inspiring passion and excitement in others. Even in the face of seemingly insurmountable challenges, her work ethic, passion, and affability are unwavering. Her successes are hard-fought, well-deserved, and inevitable.

Matt Smith

CTO & UX Architect, Two Bit Fool & Social Jazz

Profound positive impact on my career

My time with Felicia profoundly impacted my career, professional development, and confidence as I stepped into new territory of HR leadership. I was given latitude, feedback, and guidance to get where I am today, and undoubtably where I'll go tomorrow.

Casey Anderson

Global HR Lead, Nature Energy

Knowledge of talent management is deep and impressive

For several years now I have had the sincere pleasure of working with Felicia. Her drive is insatiable and she has a true gift for connecting with individuals. When Felicia first brought her ideas to us and pitched the value of importance, not only to us but for our staff, how could we say no? Felicia's knowledge of the talent management space is incredibly deep and impressive beyond her years.

Michael Arens

Director, Finance & Operations, Parisa International

Recommend to anyone seeking a strong, intelligent leader

Felicia is wonderful to work with. Forever enthusiastic yet focused, she is good at giving direction and working through the creative process. I had the privilege to work with her on several projects - she is smart, articulate, and a joy to be around. I would welcome the opportunity to work with her again, and recommend her to anyone seeking a strong, intelligent leader.

Summer Voelker

Sr. Color & Print Designer, GUESS

Don’t just take our word for it

Hear from our fantastic clients and employees whose lives have been positively influenced, making them more competitive and adding significant value.

"Playbook has consistently surprised me with tenacity and drive for excellence. Never one to back down from a challenge, and very adept at executing business strategy without compromising on tactics to make those strategies sustainable.

Brad Kendall

SVP, Americas at Vital Smarts

"Given the size of the team, the regional distribution and the, intentional, diversity in gender, culture, skills and personalities this was a huge task. The team got it done with very precise results and this has become the foundation of my team to build upon. Excellent job, highly effective and fun collaboration."

Armin Prommersberger

SVP, Engineering at a Samsung Company

"Playbook is an incredible partner - always honest about what we need as a company. They have the breadth and depth of knowledge that is incomparable. We were able to deliver faster, and with better decisions. We are stronger as a team and are able to scale the business with strategically and with speed."

Tabitha Britt

Chief People Officer at One Care Media

"We received world class HR consultation services for a fraction of the cost. We were able to scale our rapidly growing business to meet our customer needs and had made decisions more strategically about talent than we would have without Playbook."

Farhad Salehian

CEO & Founder at DishJoy

"A joy to work with, Playbook represents what we like to call an "ideal" partner. Always clear on our needs and flexible for new ideas. Any organization will benefit greatly by working with Playbook because they reveal the root cause of your business challenges."

Bilal Hasan

COO & Co-founder, Pentium RC

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