About Us

Unleashing HR Brilliance, Shattering Organizational Limits

HR Consulting

Unleash the magic of customized HR strategies to transform your organization, aligning talent, culture, and success with precision and finesse, while we help navigate the intricate labyrinth of HR challenges, illuminating your path to greatness.

Services

Learn & Grow

Immerse yourself in a realm of captivating written content and an intellectually invigorating podcast, where HR strategies and talent management complexities are dissected, enlightening your path to organizational brilliance.

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Playbooks

A playbook serves as a comprehensive and intricately crafted human resources compendium, embodying an all-encompassing arsenal of pre-assembled resources awaiting customization, comprising evidence-based content and industry-leading strategies.

COMING SOON...

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What we offer

We offer a competitive edge by empowering your teams to do the best work they've ever done. Period.

We're not your typical consultancy. We believe that there is no one-size-fits-all solution to HR challenges. That's why we work closely with each of our clients to develop customized solutions that meet their unique needs and goals.

The client experience

Accessibility: Week-to-week contact with your assigned consultant, giving you the expertise to scale growth, increase bandwidth and optimize your capabilities.
Agility & Adaptability: A dynamic people strategy built around your business, giving you the freedom to choose services à la carte without a long term contract.
Knowledge & Insight: We leverage evidence-based research to master the people experience evolution, regardless of industry or vertical, and reach team members with the most impactful messages.
Return on Investment: Massive, measurable ROI based on the key performance indicators relevant to your specific business and goals.
Data Driven Growth Solutions: Data-driven, Performance-Focused: The ability to create measurable results for every shape, size, and culture.

Awesome brands we've helped soar.

At CPO Playbook, we don't just work for our clients, we work with them - like a dynamic duo on a mission to make magic happen.We team up with our clients to tackle challenges and create innovative solutions that leave a lasting impact. With a blend of expertise, science, and creativity, we're here to make your consulting experience a memorable one. So, let's get started.

We're based in Los Angeles

Impacting employees in Americas, EMEA, APAC, Brazil, Russia, India, China, Middle East, & more

Our Foundation

Felicia Shakiba

Founder & Global Sr. Executive People Strategy Consultant

Felicia Shakiba is the former Head of Performance Management of the $12B multinational advertising and PR technology giant, WPP. She has led several international HR teams as the VP of People & Culture for clients in industries such as fintech, biotech, ad tech, and more. She has over 16 years of experience in people strategy and has impacted over 130,000 employees in her career.

Education

Stanford University Graduate School of Business, Executive Education, The Chicago School of Professional Psychology, MA Industrial-Organizational Psychology, & Loyola Marymount University, BA Psychology

Certifications

Korn-Ferry Voice 360 Executive Assessment, Personality Big-5 by Center for Creative Leadership

What our clients are saying

Drive for excellence

Felicia Shakiba has consistently surprised me with her tenacity and drive for excellence. Never one to back down from a challenge, she is very adept at executing business strategy without compromising on the right tactics to make those strategies sustainable. Felicia is very capable in a boardroom setting with a keen ability to communicate at all levels of an organization.

Brad Kendall

SVP Sales Americas, Vital Smarts

World class services

With Playbook, we received world class HR consultation services for a fraction of the cost. We were able to scale our rapidly growing business to meet our customer needs and had made decisions more strategically about talent than we would have without Playbook. Would recommend to any SMB!

Farhad Salehian

CEO, Dishjoy

Excellent job, highly effective and fun collaboration.

Felicia conducted and interpreted 360 assessments for my whole global engineering leadership team and their first line leaders. Given the size of the team, the regional distribution and the, intentional, diversity in gender, culture, skills and personalities this was a huge task. Felicia got it done with very precise results and this has become the foundation of my team to build upon. I enjoyed sparring on the results and also Felicia’s passion in taking on such a huge task and delivering it on time and in quality. Excellent job, highly effective and fun collaboration.

Armin Prommersberger

SVP, Global Engineering

Incredible partnership

Felicia is an incredible partner - always honest about what we need as a company. She has a breadth and depth of knowledge that is incomparable. She supported me and my team through numerous projects and we we were able to deliver faster, and with better decisions. We are stronger as a team and are able to scale the business with strategically and with speed. I'm so thankful to have her as part of our team.

Tabitha Britt

VP, People & Culture, One Care Media

One of the most fun people to work with

Felicia is a driven high achiever and one of the most fun people to work with that I have had the opportunity to mentor and to partner with. A high energy entrepreneurial risk taker and creative thinker, Felicia sets high standards and even higher goals for herself and works to bring out the best in those around her. I highly recommend Felicia as both a colleague and a friend.

Nilo Ramos

CFO, Drum Workshop

In the face of insurmountable challenges, work ethic is unwavering

Felicia has the most remarkable combination of ambition and charisma. She has a gift for inspiring passion and excitement in others. Even in the face of seemingly insurmountable challenges, her work ethic, passion, and affability are unwavering. Her successes are hard-fought, well-deserved, and inevitable.

Matt Smith

CTO & UX Architect, Two Bit Fool & Social Jazz

Any organization would benefit greatly

Felicia was a joy to work with, she represents what we like to call an "Ideal" partner. She was always clear on our needs and was flexible for new ideas. Any organization will benefit greatly by working with her.

Bilal Has'an

COO & Co-founder, Pentium RC

Profound positive impact on my career

My time with Felicia profoundly impacted my career, professional development, and confidence as I stepped into new territory of HR leadership. I was given latitude, feedback, and guidance to get where I am today, and undoubtably where I'll go tomorrow.

Casey Anderson

Global HR Lead, Nature Energy

Knowledge of talent management is deep and impressive

For several years now I have had the sincere pleasure of working with Felicia. Her drive is insatiable and she has a true gift for connecting with individuals. When Felicia first brought her ideas to us and pitched the value of importance, not only to us but for our staff, how could we say no? Felicia's knowledge of the talent management space is incredibly deep and impressive beyond her years.

Michael Arens

Director, Finance & Operations, Parisa International

Recommend to anyone seeking a strong, intelligent leader

Felicia is wonderful to work with. Forever enthusiastic yet focused, she is good at giving direction and working through the creative process. I had the privilege to work with her on several projects - she is smart, articulate, and a joy to be around. I would welcome the opportunity to work with her again, and recommend her to anyone seeking a strong, intelligent leader.

Summer Voelker

Sr. Color & Print Designer, GUESS

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